About
I'm Adelaide Goodeve. I've been a mental performance coach for 10 years. I live in Sogndal, Norway, and currently completing my MSc Sport Performance Pyschology.
I work with leaders, athletes and teams on the part of performance that traditional training often leaves out: what your unconscious mind does when stress and pressure hit, and how to create a mindset that…
I learned how to do just that the hard way: fully recovering from being bedbound and housebound for years with severe chronic fatigue syndrome. The masters came after to extend my research-based knowledge and interventions.
How I got here
For years, I chased my career. But it didn’t make me successful — it made me really ill. Bedridden. Housebound. For years.
A top London doctor eventually diagnosed me with severe chronic fatigue syndrome (CFS/ME) and told me:
“Your life is going to get worse. There is no cure.”
I refused to accept that.
So I attacked the problem head-on and tried every treatment, every specialist. Followed advice from influencers and coaches.
Nothing changed.
Until I found a brain training approach based on neuroscience and psychology.
The idea was simple: your brain is like a muscle.
The neuropathways you use the most get stronger, faster and become your default. And just like muscles, the ones you don’t use, get weaker and harder to use.
I finally understood that my brain was stuck running the same negative loop on repeat: "I'm so tired".
That thought triggered exhaustion and pain, which triggered more "I'm so tired" thoughts. Round and round I went. Trapped.
I learned how to interrupt that pattern and rebuild my neuropathways.
The results were fast. From barely functioning to CrossFit, hiking Everest Basecamp, to standing on an Ironman podium. I thought I was cured.
But the old patterns crept back. I realised I’d put duct tape on a leaking pipe. Not a permanent fix.
So I went deeper.
I studied how beliefs, identity, nervous system state, self-talk, and trauma shape performance, happiness and health.
My MSc Sport Performance Psychology showed me how to refine, optimise and personalise performance.
I learned how to create change that actually holds, even when life gets messy, pressured, or uncertain.
I ripped the duct tape off and fixed that leaking pipe permanently.
What that means for you
I know you're not chronically fatigued. But you're likely running your own version of the loop I was stuck in.
An automatic default that's kept you surviving, but not joyful. Successful, but limited. Performing, but never quite achieving your potential.
What actually works is spotting hidden unconscious patterns and negative loops, and building new life-enhancing patterns and positive loops. Just like athletes do to perform at their best.
Client: USA Paraclimbing team
My experience combined with an MSc Sport Performance Psychology, shapes my coaching with 500+ leaders, athletes, and teams.
Here’s how it’s worked for my clients:
→ One client watched his salary explode by £36K in 12 months with a new job and two promotions
→ The board personally chose my client to step into the CEO throne
→ Pro triathlete Allan Hovda broke the Norwegian Ironman course record and placed second at the XTRI World Championships.
→ Helped US paraclimbers to multiple podiums and top 10 finishes.
→ Helped 6 teams reduce cognitive overload, reclaim quality thinking and communication under pressure, and increase productivity and wellbeing. Read the case studies here.