I doubled the salary of a top sales lead & learned this…
/Do you think getting a well-paid executive role will be hard?
You’re not alone.
I’ve coached many executives who all thought the exact same thing, and helped them land CEO roles, dream jobs abroad and crazy pay rises, like £36k in less than one year!
I coached a top sales lead who doubled his salary in a year. Here are 10 lessons from that journey, so you can grow your career smarter and land the pay rise you deserve too:
When we first started working together, he told me that he felt like a failure as a father, husband, and professional. I helped him introduce a daily gratitude practice and within days, his mindset shifted. Within weeks, he felt like a completely different person.
Lesson #1: Train your brain to focus on all the good things in your life, and that soon becomes your default reality.
Before we started working together, stress and setbacks, like losing a deal, would easily derail him, he’d blame others and spiral down. We wanted to change this, so I taught him to pause, visualise calm and success, and respond with intention. What once felt like a runaway train of emotions, I helped him to step in the drivers seat with full control.
Lesson #2: Stop letting outside forces dictate how you feel, think and act.
One of the main reasons we started working together was because he was fed up with being easily distracted and stuck in procrastination mode. He was constantly frustrated by how little he got done, despite working long hours. I helped him introduce powerful daily pre- and post-work accountability rituals. Through my targeted questions, we retrained his brain for focus and flow. Immediately, he noticed a big difference, and was finally able to start and finish each day with a sense of control and satisifsaction.
Lesson #3: Self-accountability is the cornerstone of transformation.
The gym was his sanctuary, but through my coaching we soon found out that it was also his blind spot. He trained hard, but it came at the cost of exhaustion and tension at home. I taught him how to trust his body’s signals and turn workouts into connected family moments. He became not just stromger, but a more connected father and showed up at work with more energy, calm, and focus.
Lesson #4: Quality beats volume. Do less, with excellence, and watch results soar.
As we started working together, it soon became obvious that his environment was working against him. Constant notifications, distracting apps, and a cluttered workspace. His old method was unreliable: relying on willpower. So I recommended he removed distractions, turned off notifications, deleted apps, and tidied his work space. He was amazed by the difference it made. Now, his environment naturally supports him to be in flow and focus deeply.
Lesson #5: Your surroundings either drain or elevate you. Design it to amplify your results.
When he first came to me, he wanted to improve his career. But what also weighed heavily on him, was the shame he felt around how he reacted to his kids. Anger and frustration came too easily. We discovered he was most at peace, in flow and happy when he was on the golf course or doing DIY. I taught him how to use visualization to access those same feelings at home and at work. Within weeks, his family began commenting on how calm, positive, and steady he’d become. Something he’d never been complimented on before!
Lesson #6: Your “happy places” aren’t just locations, they’re emotional states. Through visualisation, you can tap into them on demand, and transform how you respond to situations.
When our coaching journey began, his inner voice constantly whispered that he wasn’t good enough. I gave him different strategies to replace negative self-talk with empowering statements and eliminated limiting words like “trying” from his vocabulary. Suddenly, a £10K raise didn’t just feel possible, it felt inevitable. Within 12 months he doubled his salary!
Lesson #7: Your inner voice shapes your reality. Choose words that propel you forward.
At the start of our work together, his calendar was bursting with meetings, travel, family time, and gym. Worried he couldn’t do it all perfectly, I gave him tools to ruthlessly prioritize. By helping him to set healthy boundaries, cut tasks that didn’t move the needle, embrace good enough, and be content with 80% consistency, he began achieving more impact, in less time.
Lesson #8: Clear your calendar for less clutter and more impact.
In the early days of our coaching, he was fixated on his weaknesses and frustrated by slow progress. We shifted his focus to his “zone of genius” and highlighted the evidence that he already had the mindset, skills, and experience to succeed. By daily noting of new evidence of his progress, he discovered that his biggest breakthroughs didn’t come from learning new skills, but from recognising and amplifying his own strengths and wins.
Lesson #9: Confidence and motivation come from seeing evidence that you can and are succeeding.
At the beginning of his transformation, he knew every detail of his failures and felt trapped by his career frustrations. His stuckness had become his compass. I empowered him to wipe the slate clean. By helping him define in vivid detail his highest self, he could finally step into that version of himself every day. This was £50K Andrew. Within 12 months, that mindset shift propelled him to double his salary.
Lesson #10: Clearly defining your highest self and intentionally stepping into that version of yourself every day, is the key to unlocking everything you desire.
🚀 Are you an executive ready to fast-track your promotion?
In just 90 days, create the mindset you need to grow your career exponentially and get that promotion.
Book your free 20-minute Call now to work with me: https://cal.com/goodeve/20min
