The 90-Day Leadership System Built On Sport Psychology
The Exact mental training system elite athletes use to perform, succeed, and thrive, now built for the boardroom.
Hand-picked by the sharpest executives in the room:
You’ve poured everything into your career, but life doesn’t feel as good as you expected…
Fear, stress, or self-doubt are holding you back from leading at your best
You stay silent in meetings, feel incompetent, get bulldozed and struggle to speak clearly and confidently
Your career has been your lifelong crutch when life has been challenging
You’ve neglected your health, marriage, relationships, and who you are outside work
You can't fix 10+ years of ignoring your life with a bigger number in the bank.
Real success is growing your career and your life in sync, not sacrificing one for the other.
I know this all too well.
For years, I chased my career. But it didn’t make me successful — it made me really ill. Bedridden. Housebound. For years.
A top London doctor eventually diagnosed me with severe chronic fatigue syndrome (CFS/ME) and told me:
“Your life is going to get worse. There is no cure.”
I refused to accept that.
So I attacked the problem head-on and tried every treatment, every specialist. Nothing changed.
Until I found a brain training approach based on neuroscience and psychology.
The idea was simple: your brain is like a muscle.
The neuropathways you use the most get stronger, faster and become your default. And just like muscles, the ones you don’t use, get weaker and harder to use.
I finally understood that my brain was stuck running the same negative loop on repeat: "I'm so tired".
That thought triggered exhaustion and pain, which triggered more "I'm so tired" thoughts. Round and round I went. Trapped.
I learned how to interrupt that pattern and rebuild my neuropathways.
The results were fast. From barely functioning to CrossFit, hiking Everest Basecamp, to standing on an Ironman podium. I thought I was cured.
But the old patterns crept back. I realised I’d put duct tape on a leaking pipe. Not a permanent fix.
So I went deeper.
I studied how beliefs, identity, nervous system state, self-talk, and trauma shape performance, happiness and health.
My MSc Sport Performance Psychology showed me how to refine, optimise and personalise performance.
I learned how to create change that actually holds, even when life gets messy, pressured, or uncertain.
I ripped the duct tape off and fixed that leaking pipe permanently.
I know you're not chronically fatigued. But you're likely running your own version of the loop I was stuck in.
An automatic default that's kept you surviving, but not joyful. Successful, but limited. Performing, but never quite achieving your potential.
From coaching 500+ execs, athletes, leaders and high achievers, I’ve seen the same heartbreaking story play out.
They chase their career by working harder and longer, sacrificing the things that matter to them. They:
Watch their children's faces fall when they miss another soccer game for a "critical" project review.
Feel their spouse's cold shoulder in bed after cancelling date night for the third time this month.
See their passions extinguished under the weight of endless to-do lists.
Wipe away tears before entering the office, knowing they must make themselves pleasing to avoid unfair treatment from male colleagues.
But still, promotions, bigger roles, or true recognition still feel just out of reach.
This is because most influences and coaches treat the symptoms, not the root cause/s. That's the duct tape.
What actually works is rewiring your neuropathways, the same way I rewired mine. Using sport psychology and neuroscience, not willpower or motivation.
I help executives, athletes and highly ambitious leaders perform at their highest level – without paying for it with their body, relationships, or happiness:
→ One client watched his salary explode by £36K in 12 months with a new job and two promotions
→ The board personally chose my client to step into the CEO throne
→ In 2019, pro Ironman athlete Allan Hovda broke the Norwegian Ironman course record and placed second at the XTRI World Championships.
→ Helped US paraclimbers to multiple podiums and top 10 finishes. The climbers commented they could not have performed as well without my guidance.
I can help you build the foundation for these kind of results in my 90-day 1:1 coaching program.
Together, we’ll look at exactly where you want to be in 12 months from now.
We’ll identify what’s been holding you back.
Create a custom-made plan to close the gap between where you are now and the career and life you can’t stop thinking about.
This isn’t about working harder. Putting in more hours. Pushing through.
It’s about stopping the cycle of always feeling one step behind. And missing opportunities you deserve.
Instead, you will unlock confidence, and clarity, presence and performance.
So you can lead at your highest level.
Have more impact in less time.
And still have energy for the people and moments that matter most.
You’ll become the leader trusted with Bigger decisions. Bigger roles. Bigger opportunities. Bigger paychecks.
The one investors back, the board respects, teams rely on, and companies fight to keep.
You don’t just climb the ladder, you grow your career on your own terms.
You cultivate your energised, positive and high-performing teams.
Create fulfilling success in a feel good way.
You feel genuinely proud of who you are and the work you do.
And when the workday ends, you’re not the exhausted version of yourself anymore.
You’re the partner who can switch off from work.
You’re the parent who has time to play, laugh, and be there.
You’re the person who leaves their laptop behind on holiday and at the weekends.
You treasure irreplaceable moments that create a lifetime of memories.
Because real success isn’t just the promotion, recognition, or pay rise.
It’s building a career that fuels your ambition — and a life that feeds your soul.
Which is why my clients call me their “guiding north star”.
The Executive Coaching Experience:
💎 Bi-Weekly 90-Minute Private Sessions
In each session, we’ll uncover what the biggest obstacle is that is stopping you from accelerating your career and create a plan to help you consistently show up as your best self, making your promotion inevitable.
💎 Bespoke Success Visualizations
These personalised visualisations help you feel calmer under pressure, sleep more deeply, move through challenging emotions with ease, and lead with clarity, power and presence.
We’ll also use them to create habits and mindset patterns that help you embody your happiest, healthiest, strongest self. My clients love them.
💎 Direct Access Between Sessions
You’ve got direct access to me five days a week during standard office hours for fast decisions and problem-solving without overthinking. No waiting around for answers. We get shit done.
💎 Weekly Accountability
Every week, you’ll answer curated questions to prime your mind for your goals.
Derailment, procrastination and second-guessing become things of the past. Joy and high performance become your default.
💎 Mission Log After Each Session
Summary of the session with clear actions and deadlines.
💎 Optional Add-On
Exclusive team performance workshop add-on at a special rate.
Squash falconer, adventurer, world record holder and speaker
Real Results, Real Clients: 5 Mini-Case Studies
💎 Silje, from burnout to thriving..
Role: Head of HR/CFO at a Norwegian startup. Considering sick leave or quitting (2.5M NOK at risk).
Our 1-1 Work: stress and pressure reset, clear priorities, firm boundaries and decisions, weekly execution focus, strategies to sustain high performance and improve wellbeing.
Outcome: Led a successful company restructure and culture shift from toxic to thriving (yes, people are literally singing at work!); more time for joy, wellbeing and family.
“It’s such a relief that I now prioritise in a healthy way. I’m out of the vicious circle and have so much more time... 🤩”
💎 Erik: from quitting to CEO.
Role: Tech leader at a Norwegian city office, to CEO of the same company.
Our 1-1 Work: stress and pressure protocol, clear priorities, firm boundaries, weekly performance focus.
Outcome: Promoted to CEO, leading debt reduction and positive culture; more time for their hobby and family.
💎 Steven: career and family dreamily aligned
Role: sales manager, juggling motherhood and career. On the verge of burnout, feeling like a failure.
Our 1-1 Work: Reset confidence and positivity. Built focus and performance rituals. Sharpened decision-making and priorities. Practiced presence.
Outcome: Landed her dream sales leadership role with a £36K pay raise in 12 months. Strengthened family relationships. Stepped fully into the version of herself she had dreamed of.
💎 Squash, Keynote speaker success surge.
Role: World record holder, keynote speaker, performance coach and mother.
Our 1-1 Work: Sharpened stage presence. Crystal-clear direction. Stronger boundaries. Confidence protocol dialed in..
Outcome: Booking five+ speaking gigs in a single month. Flying across Europe to headline high-profile events. Owning the stage with a presence so powerful it moves audiences to tears.
💎 Peak Performance, Athlete Results.
Role: I’ve coached athletes at every level, from seasoned pros to ambitious professionals who treat their sport like a second career.
Work we do: Race-day pressure protocols. Upgraded self-talk. Visualization that rewires. Clear priorities. Spotting hidden gaps. Conditioning the mind to fiercely compete.
Outcomes we’ve achieved:
Seconds shaved off in a single week.
“Unreachable” records smashed.
A 10-year pro finally first out of the water, mental clarity meeting muscle.
Competing at World Championships with calm, focus, and unshakable confidence.
Personal bests and country records broken, again and again.
Frequently Asked Questions
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Even elite performers have blind spots. Coaching isn’t about fixing you — it’s about amplifying your edge. Together, we refine your mindset, recalibrate your strategy, and unlock next-level clarity, confidence, and results. Think: less hustle, more precision. Less noise, more power.
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Absolutely. This is bespoke coaching designed to meet you where you are — whether that’s between boardrooms or during a ski break. Sessions are high-impact and efficient, and direct access to me ensures support happens in real time, not just on the calendar.
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Career leaps. Pay raises. Inner peace. Record-breaking performance. Life-changing mindset shifts. Whether it's landing the CEO role, quitting burnout, or finally making success feel good, the results aren’t just external — they’re transformative at every level.
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This isn’t just an expense, it’s a power move. Clients often recoup their investment (and more) within months through promotions, pay raises, business growth, or simply by no longer burning out and leaking energy. But the real ROI? Waking up clear-headed, purposeful, and unshakeable — knowing you’re building a life that looks as good on the inside as it does on paper.
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Think of this as your mental training ground. While physical prowess is key, success starts between the ears. I’ll help you rewire your mindset to push past your limits, stay laser-focused under pressure, and bounce back faster than ever. With this tailored mental strategy, you’ll not only break records — you’ll redefine what's possible for yourself. The result? You’ll crush your performance goals and leave your competition in the dust, with a level of mental clarity and resilience that will make them wonder what you’ve been drinking. (It’s the mindset, darling, not the Red Bull).
What Clients Say
“I have learned an awful lot from Adelaide, especially around how I was essentially self sabotaging myself, telling myself things which weren’t ever going to enhance my performance and almost derailing myself.
I’ve managed to put a stop to the majority of that kind of negative self talk.
I’ve also worked with Adelaide to set performance goals in my career, sport and relationships.
We have looked at how I want to live my life on on a day-to-day basis and created a vision for that.
I have come away feeling a lot more happy and confident in what I’m doing, finding it easier to make decisions about what I want to do and what comes next for me.
I’m feeling and living my life being happier, healthier and more consistent in my daily habits.”
“Last year I was at a point where I felt that my training had plateaued, that I wasn’t seeing any further results despite training every day and doing everything according to plan.
So after I met Adelaide, I thought that the next big thing, and actually should have been the first to be honest, is my mindset.
So speaking with her, I learned some techniques to how I should change the way I talk to myself, the way I set goals and the way I structure my mind in general.
She will teach you very simple and useful techniques.
I can speak for some results for myself that for example, I improved 30 minutes in my 70.3 time, I broke every other PR that I had on my list despite being years older and more importantly in my life, I felt more confident I had a new job.”
“Archery is a very mental game and I was struggling keeping focus, doing the right things.
Adelaide taught me to keep things simple and easy, what things to stop and how to focus and do the right tasks.
I think through everything and learn more about what I’m doing and how.
I am more relaxed when shooting and have tools to handle stuff better. In competitions for example, it’s simpler to do things now than it was before.
You will learn about yourself and how you should do things.”
Questions, darling? If you're not seeing what you need, don’t hesitate to reach out.