50%

Leaders who work with an executive coach are up to 50% more likely to hit their performance goals.
(Harvard Business Review)

20–45%

Psychological factors account for up to 20–45% of the performance gap between elite athletes of equal physical ability. Mindset isn't the nice-to-have part of performance, it's the deciding part.
(Morgan, 1980)

$322B

Burnout costs businesses $322 billion every year in lost output, disengagement, and turnover. Most of it preventable.
(McKinsey Health Institute, 2022)

£4.70

Every £1 invested in mental health returns £4.70 back in increased productivity. Real care that pays for itself.(Deloitte, 2024)

Bespoke beats generic

Elite athletes who received individually tailored pressure training significantly outperformed those on one-size-fits-all training – especially in high-pressure situations. Same applies to the workplace.
(Woodman et al., 2025)

2x

Employee satisfaction jumps at over twice the rate in companies where managers actively support mental health.
(One Mind at Work, 2025)

Without Performance Coaching

Someone on your team is quietly struggling, with nowhere to turn, so they carry it alone.

With Performance Coaching

They book a session with Adelaide, lean on one of their new tools, or open the AI companion and talk it through. Private. Judgment-free. Whenever they need it.

Without Performance Coaching

Conflict between team members is causing extra stress. You've tried to fix it, but it's getting worse, and productivity is slipping.

With Performance Coaching

Trust is quickly rebuilt. Better communication means conflict gets avoided or healthily resolved. The team is happier, calmer, and performing better, output is climbing.

Without Performance Coaching

Your best people burn out, make mistakes, and deliver late. You can't help them fast enough and know it's only a matter of time before they hand in their notice.

With Performance Coaching

People who feel looked after lean in, instead of checking out. After one team programme, agreement scores rose 53% on positivity, 36% on staying solution-focused under pressure, 18% on confidence.

The research points the same way. Gallup (2020) finds highly engaged teams see turnover fall by up to 51%, absenteeism by 78%, and profitability rise 23%.

Six teams. Six verdicts.

From a tobacco company in Malaysia and a media agency in the UK to a Norwegian adventure travel business and a national paraclimbing team.

Different countries, different cultures, similar challenges: friction between people, individuals at risk of burnout, low productivity, athletes underperforming, a team that had stopped feeling like one.

Each of them knew their people needed support to consistently show up as their best, better handle pressure and stress, and become a stronger team. They came to me to find what was in the way, and to help remove it.

Every quote is from the person who brought me in: the CEO, the director, the founder. The full case studies cover what was wrong before we started, what we did, and what changed.

💎 Individualised Team Diagnostic

Before we build your plan, we find out what's actually holding your individuals and team back.

Depending on your challenges and goals, the mental performance assessments can cover personality traits, anxiety, mental toughness and pressure responses.

It's the same individualised approach tested in peer-reviewed research with elite English cricketers and used by Manchester City's academy, where matching the training to the person outperformed generic, one-size-fits-all programmes.

💎 Bespoke Team Performance Plan

Built from the diagnostic, not a template.

We design the training practices and interventions around your team’s specific mix of goals, personality traits, trust gaps, communication breakdowns and pressure responses.

Depending on your needs, this runs on one, two or all four of these tracks, remote or in-person:

1. One-to-one work with individuals,

2. Facilitated sessions with the whole group

3. Ongoing advisory for the coaches and leaders around them

4. Training camp design and athlete support to accelerate expertise, plus on the ground through competition

Injury and sick leave are two of the hardest things an individual faces. Where useful, we'll support their recovery and keep their head in a good place while they do it. Helping them return stronger.

Elite environments are high-pressure, complex, multilingual, and multicultural. The coaching is delivered with that in mind.

💎 24/7 Support Between Sessions

Every team member gets their own AI coach, available at any time for goal setting, decision-making, stress management and accountability. It's grounded in evidence-based frameworks including CBT and ACT, and it remembers context between conversations. Conversations are encrypted and are never visible to anyone.

💎 Team Wellbeing Dashboard.

I get a private, aggregated view of how the team is performing from the AI coach, including how energy, stress, engagement and burnout risk are trending. This allows the coaching plan to respond to what's actually happening.

💎 Full Privacy & Compliance

Individual and group conversations stay private, and in the AI tool, encrypted and never visible to anyone but the user. What you see are team-level trends, never personal details.

💎 Direct Access Between Sessions

Your team leader gets direct access to me for fast decisions and problem-solving Monday to Friday. No waiting around for answers or support.

💎 Weekly Accountability, Team-Wide

Curated team-wide check-ins, custom reminders, and accountability systems that match how your team’s needs.

💎 Cognitive Testing and Brain Endurance Training

Physical and cognitive fatigue interact, with the brain driving how much force you produce and how well you execute under pressure.

When useful, I use the cognitive training system Soma NPT to push athletes to process information fast and respond accurately, targeting reaction speed, attention, focus, accuracy, decision-making and mental toughness.

I run the cognitive test, build the plan, read the data, and adjust. Athletes train on their own device.

“Adelaide has been my performance coach for years and I wanted my team to all be in the same positive mindset!” Here's how Ives, Finance Director of British American Tobacco describes the work.

Strategy In The Wild

I’ve joined forces with Norway’s most enchanting getaways and the legendary adventure experts at Norrøna Hvitserk to craft an exclusive retreat where high-impact mindset meets measurable results.

Reclaim your time, elevate your team’s performance, and leave with a profit-driven edge. All wrapped in an unforgettable, adventure-fueled experience.

Years later, my clients are still talking about the experiences, watching the modules, applying the strategies we developed together and reaping the rewards.

About Adelaide Goodeve

I was housebound and bedbound when London's top doctor told me there was no cure for severe chronic fatigue syndrome. It would only get worse.

I refused to accept that.

I used a neuroscience-based coaching approach to rebuild my health. In a short time, I had my energy and normalcy back. Not long after, I was competing in Ironmans and hiking Everest Basecamp.

That experience, which I’m now combining with an MSc Sport Performance Psychology, shaped my coaching with 500+ leaders, athletes and teams.

I can help you see what you cannot yet see about yourself or your team. And I know what actually changes it.

I help your team perform at their highest level in a feel good way, no matter the pressure or stress of the situation.

Questions?

If you haven't found what you're looking for here, get in touch.

Read team case studies and testimonials

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