Mastering Leadership: 5 Strategic Steps to Conquer 'I'm Not Good Enough

Leadership is a dynamic journey filled with challenges, and one formidable adversary that leaders often face is their inner demon whispering, 'I'm not good enough.' 

In this guide, we unveil five empowering steps to silence self-doubt and foster a mindset conducive to leadership excellence.


Step 1: Recognize and Transform

Acknowledge that the thought 'I'm not good enough' is an active process, something you're doing (no blame here, you’ve been doing it unconsciously and accidentally).

Transform it into 'I'm DOING doubt about myself,' opening the door to self-reflection. Pause and consider what positive actions you'd love to take instead.

[We go DEEP into this in The (free) VIP Positive Mindset Training Program]


Step 2: Embrace Positive Language

Craft powerful, positive affirmations that replace self-doubt. Fuel your neuropathways with life-enhancing thoughts, e.g. ’I can do this,' 'I'm brilliant at……’ and 'I'm getting stronger every day.' 

Your language shapes your reality; choose words that empower your leadership narrative.


Step 3: Build a Positive Evidence Arsenal

Counter self-doubt by intentionally seeking and recognizing positive evidence. Your brain edits reality based on your unconscious directives. 

If 'I'm not good enough' lingers, consciously focus on past successes and achievements, cultivating a reservoir of positive evidence and instantly boosting your confidence.


Step 4: Challenge and Reframe

Challenge self-doubting thoughts by evaluating them against tangible accomplishments. 

Ask yourself, does this belief align with the positive evidence of my capabilities? 

Reframe your narrative based on the truth, boosting confidence and dispelling false notions.


Step 5: Intentional Reality Creation

Consciously shape your reality by intentionally steering your thoughts toward positivity. Shift from 'doing self-doubt' to 'doing super great.' 

Your brain quickly responds to intentional thoughts, creating a mindset where optimal performance and positivity becomes not just a goal, but a reality.


Real Life Example

Take my pro triathlete Krisitan, who told me ‘I am a slow swimmer’

Although he was flipping quick and placing top 5, his swim times always fell short of expectations.

This is because deep down he knew he was a slow swimmer so his beliefs, thoughts, feelings, decisions and experiences were all around him being a slow swimmer, creating his slow swimming reality. So as you can likely guess, he swam slower than his potential.

Once we replaced the identity with “I am a fast swimmer” (in one session btw), the next day he was first out of the water for the first time in his career.

Change can happen FAST, you’ve just got to start in the right place - and consistently implementing these steps will help you achieve swift change.


Leadership development involves more than strategic acumen; it requires a resilient mindset capable of overcoming internal challenges. 

By following these five steps, leaders can confront and conquer the pervasive 'I'm not good enough' demon, paving the way for enhanced performance, confidence, positivity and success. 

Take charge of your leadership narrative and watch as your journey unfolds with newfound mastery, strength and purpose.


Need extra support and help to create your desired transformation? Check out and apply to The Expansive Mastermind.