How to find your Why to stay motivated

How to find your Why to stay motivated

Have you fallen off the wagon and struggling to get motivated again to train?

Are you a pro triathlete who finds it difficult to dig deeper when it really counts?

Do you find it hard to push yourself even further when you feel there’s not a realistic chance to changing the race outcome?

If this sounds like you, read on to discover how to stay motivated all year round, dig deeper when you need to and always perform at your best.

Read More

The world's most stunning half IRONMAN races

After completing my half Ironman in September, I noticed Red Bull sponsored the event and then wrote them this article! You can read the article on Red Bull or below.

Want to dip your toe into the world of IRONMAN with a 70.3 race, but unsure where to start? Try one of these incredible events.

With a 1.2 mile swim, 56 mile bike ride and a 13.1 mile run, the IRONMAN 70.3 is surging in popularity right now.

Unlike its big brother, the 140.6, it's less all-consuming and more achievable. Pick the right one and you may even have the chance to race in some sensational settings around the world – so whether you want to bust your guts in Germany, soak up the incredible community feel in South Africa, or take in the unbelievable sights in New Zealand, here's a list of the best 70.3 races around.

Just remember your passport...

1. IRONMAN 70.3 Western Sydney


Voted by thousands of athletes as the world’s number one IRONMAN 70.3, this race is not to be missed. Take in all Sydney has to offer and more: swim in the iconic Penrith Lakes, cycle and run past winding rivers, and drink in the stunning views across the Blue Mountains – all while feeling your calves turn to jelly. What more could you want in a race? Hugh Jackman? He's probably there, too.

For more information, click here

2. IRONMAN 70.3 South Africa, Buffalo City


Want to combine your IRONMAN 70.3 with a spectacular adventure? This race offers a full-on Eastern Cape tourist experience and also some world class race infrastructure: fully closed national highway, enthusiastic spectator support, miles of stunning beach front, rich cultural history, calm warm ocean swim, tough cycle and a view of a flat ocean on the final run.

For more information, click here

3. IRONMAN 70.3 Coeur d’Alene, Idaho


The rural charm and friendly community of Coeur d’Alene have been attracting triathletes for years. Held in early summer, and a key fixture on the circuit, the race takes you through one of Idaho’s most pristine areas as you whizz by a glacier-fed lake and thriving forest. But make no mistake, the tranquillity doesn't extend to the racetrack, which is often packed with the steeliest of racegoers intent on smashing some personal bests.

For more information, click here

[Read about Andreas Mikkelsen's insane journey from rally driver to top triathlete: When three-time rallying world champ Andreas Mikkelsen decided to race his first elite triathlon, he picked the toughest one on earth. Reliving the pain, he breaks down his epic Norseman challenge.]

4. IRONMAN 70.3 Taupo, New Zealand


How can you go wrong with an IRONMAN 70.3 set amid the film set from the Lord of The Rings trilogy? Answer: you can't. A huge favourite with top triathletes, you'll swim in a breathtaking freshwater lake, cycle through New Zealand’s splendid rural landscape and finish with an equally magnificent run around Hobbit country. Short of a hill climb up Mordor, it's a brutal day's racing.

For more information, click here

5. IRONMAN 70.3 Chattanooga, Tennessee


If swimming isn’t your strongest discipline, you’ll love this race. A fast course with dramatic scenery, perfect weather and a downstream swim in the Tennessee River, the cycle and the run give you an ideal opportunity to enjoy Chattanooga’s best tourist sites, including dazzling views of Lookout Mountain, Tennessee Riverwalk and Riverfront Parkway. No wonder it hosted the Ironman 70.3 World Championships in 2017.

For more information, click here

[This year I chose the UK's hardest half ironman distance race: The Ben Nevis Braveheart Triathlon. It was one hell of a run up and down Ben Nevis! Read my race report here.]

6. IRONMAN 70.3 Maceió, Alagoas Brazil


There’s a reason Maceió is known as the 'Water Paradise. It's backdropped by a magnificent emerald sea and raved about by many a racer who's been brave enough to take it on. If you're keen to make a step up to IRONMAN, this is an absolutely brilliant place to start. The race kicks off with a one-lap swim at Pajuçara Beach. The two-loop bike course will treat athletes to an amazing landscape, including views of the Atlantic Ocean. The two-loop run across largely forgiving and flat terrain will take you along the water at Pajuçara Beach and onto a hell of a finish.

For more information, click here

7. IRONMAN 70.3 Kraichgau, South West Germany


Nicknamed as ‘the land of the 1000 hills’, Kraichgau attracts thousands of triathletes from around the world each year. Aside from the leg-aching nature of the course, the race offers everything you could wish for, from spectacular scenery and a demanding race course to quaint towns packed full of entertainment. Lively crowds will push you on when you feel the burn.

For more information, click here

8. IRONMAN 70.3 Vichy, Auvergne, France


This 70.3 is great for a first timer, because it’s a flat course across some exceptional rural French landscape, culminating with a crazy atmosphere at the finish line. Vichy, one of France’s most stunning cities, is also known as the ‘Queen of Spa Towns’ – and trust us, once you've finished you’ll be grateful for the spa access.

For more information, click here

9. IRONMAN 70.3 Mont-Tremblant, Québec, Canada


Dreaming of an Ironman 70.3 across enchanting landscapes? Look no further than this, a Canadian gem as easy on the eye as Justin Trudeau, but as hard on the limbs as an NHL bodycheck. You'll fall in love with Mont-Tremblant’s ancient mountains, sparkling lakes and chocolate box ski village, and then you'll fall apart and want to curl up in a ball and sleep by the final leg, which sees you climb into a ski village and race on cobbled roads to the finish.

For more information, click here

10. IRONMAN 70.3 Haugesund, Norway


The magnificence of this race is a well kept IRONMAN secret. Unlike other races on the circuit, Haugesund attracts a smaller number of triathletes who, more often than not, are looking to have a terrific day out as much as getting their competitive juices flowing. Nestled within picturesque fjords, wild Viking landscapes and gorgeous mountains, Haugesund is a no-brainer.

For more information, click here

The Ben Nevis Braveheart Triathlon Race Report

Last weekend I became a Braveheart! It was the race I’ve been working all year towards and accumulated in a 1.2 mile swim in a FREEZING loch, 56 miles on a hilly road through the Scottish highlands and a 15 mile run up and down Ben Nevis.


“I jumped into the loch yesterday for 10 minutes and it was a very long 10 minutes! A little bit of brain freeze was going on, but once my 3 swim hats (including a Neoprene hat) were properly placed it was much better!

They say not to try out new equipment on race day.. I am trying new equipment on race day. The neoprene booties and gloves are new and much needed, as the water temperature is around 13oC.

It’s now 7:34am and I’m chilling out in the car with my mum waiting for the race to start, as all of my stuff is racked in transition and I’m in my wetsuit ready to go!

I’m just going out to have a really good time and be the happiest person out there, training has been almost non-existent due to a health issue.

My plan is to go out there and have fun, enjoy my first ascent of Ben Nevis (never imagined I would be running up it!) and experience the Scottish Highlands!”



I finished in 8 hours 57 minutes, so a sub-9 hour race, which I am really happy with, especially considering I haven't’ been able to train properly in the lead up to Braveheart.

My amazing trainer, Mark Kleanthos, predicted I would complete the race between 8 and 9 hours, so I’m pleased with the result.

(Listen to Mark on my podcast talk about his incredible journey in triathlon and he drops some juicy knowledge bombs too that will help you perform at your next race!)


The Swim

The loch did not feel any warmer since my dip the previous morning. There’s no beating about the bush, it was cold. Scrap that.


Once over the initial cold shock, we all lined up and waited for someone to shout ‘GO’. When he did, the water around me suddenly became a washing machine of 150 swimmers. I’ve never experienced anything like it!

I held my ground and felt good. Frustratingly, I became sandwiched between everyone as we all amalgamated around the two buoys at the 500m mark. This slowed me down, but once everyone had spread out it was much better and I kept to the outside.

I finished the swim in 45 minutes which was a little slower than expected, but still good.

The Bike

My transition was 10 minutes, which I was really happy with and once on the bike, this is where the pain began.

A few weeks before the race I decided to get a bike fit as I wasn’t happy with the setup. Turns out that my new saddle was amazingly comfortable for the first 30 minutes and after that complete agony!

In the weeks preceding I had been out on my bike, but for no more than 30 minutes due to health reasons, so this amount of discomfort came as a shock.

The bike is usually my strongest disciple, but this ride was one of the most demoralising. I was overtaken by what felt like hundreds of cyclists over the course, but I just couldn’t speed up.

The Run

I usually look forward to the run the least, but I couldn’t wait to get off the bike!

On the run I was on a tight deadline, I had to get half way up Ben Nevis by 3:30pm which gave me just over 2 hours.

When I started running, it was uncomfortable. My legs were sore and there were SO many steps. I just went as quick as I could. I was completely self-sufficient with water and food, so I didn’t need to stop. My entire focus was on reaching the halfway cut-off time, which I did successfully.

At the halfway mark, I had a renewed amount of energy and even over took some competitions! I made it to the summit of Ben Nevis (which was also freezing!) with 10 minutes to spare.

I came down the mountain at an easy pace, taking care not to slip.

Crossing the line

It was pure relief to cross the line and know that I could stop. I could relax. It was underwhelming as the race crew had pretty much packed up. My bike was one of a handful left, I finished near last, but I finished.


I’m chilling out for a little while. I’m starting a new job this week and have lots planned for my business, so that’s my focus for October.

However, I cannot wait to meet with my trainer, Mark Kleanthos, and start planning my 3 year journey to becoming a Norseman!

(Want some help with your nutrition and hydration system for racing and training? Listen to Mark on Season 2 of my podcast to discover how you can enhance your performance.)

The Isklar Norseman Xtreme Triathlon is the world’s ultimate triathlon. It’s an ironman-distance race stretched across the Norwegian landscape with 5000m and a finish line on top of a mountain. It was already at the back of mind, but since working at the race this summer, it’s now the race I’m gunning for.


(Watch my video to get a taster of the amazing race that is Norseman. You'll soon see why I want to do it!)

How I Learnt From Ironman Barcelona Mistakes

Earlier this year, I reflected on my experience at Ironman Barcelona in October 2017 and wrote an article on the '10 Things I Would Do Differently For My Next Ironman'. This weekend is The Ben Nevis Braveheart Triathlon. Let's see if I succeeded in doing things differently!

  What is The Ben Nevis Braveheart Triathlon? It's apparently the ultimate bucket list adventure and includes 1.2 mile swim in a loch, 56 mile cycle through the highlands and a 13 mile run up and down Ben Nevis itself!

1. Know how to change my bicycle tyre before 2 weeks to go - YES!


I have practised several times this year, even just before the Surrey Spring Triathlon!

I'm still not the most skilled bicycle-wheel changer (it takes me soo long!), so my fingers are crossed that I won't be needing to do this in the Scottish Highlands!

2. Know my sweat rate - YES!

Until triathlete coach Mark Kleanthouse, founder of IronMate Coaching and competitor of over 1,000 worldwide events - including some seriously insane events - started training me last year, I had no idea about sweat rate and how important it was.Listen to my episode with Mark on how to work out even more on how much you need to drink during race day and training.

Did you know that a 2% drop in body weight from fluid loss can result in a 10% decline in your performance?

And dehydration during long training sessions, especially rides, can weaken your immune system and cause you to become sick.

I now know approximately how much I need to drink per hour during training and racing, which has allowed me to optimise my performance and recovery rate.

I've been practising all year and feel I have this pretty nailed.

You also need to be aware of sodium loss through sweating. You must replace this sodium loss with electrolyte drinks and salty foods to prevent cramp.

During training and on race day, you don’t want to drink too much plain water as this can result in hyponatremia, which means you’ve diluted your the sodium levels in your body by too much.

I have been experimenting all year and my favourite way to replace sodium loss is using High5 Zero Electrolyte Sports Drink - Berry Flavour and OTE PH Neutral Energy Drink.[/vc_column_text][divider line_type="No Line"][vc_column_text]

3. Calculate how many calories I need to consume every hour - YES!


By calculating how many calories you burn in an hour you can calculate how many calories you need to replace, as Mark explains in his blog here.

We dive into on my podcast how to work out how much you need to eat during race day and training.

I prefer to get my calories from natural sources, but this is challenging when you’re going abroad for your race (and our kitchen has only just been renovated!)

During training, I either eat Nakd Crunch Bars or dried fruit like dates or apricots.

My race nutrition is still an area for improvement, but for the moment this is all I can stomach and it keeps my energy levels up!

Here’s an insight into Mark’s A-Z of Sport Nutrition and there’s so much on his site!

I also found Brendan Brazier’s book Thrive very helpful and Rich Roll’s Plantpower Way cookbook is my go-to for delicious recipes packed with nutrient-dense food.

[/vc_column_text][divider line_type="No Line"][vc_column_text]

4. Order your kit months, not weeks, before your race - YES (AND NO)


Ok. So this hasn't been quite executed to plan....

It was at the forefront of my mind for the entire season, but due to various reasons, I've only done this half as well as I should have done. Months in advance, I either bought or had the key pieces of kit, like a wetsuit, goggles, trainers etc. However, other pieces of kit were ordered last week, such as arm warmers, leg knee warmers and a neoprene swim hat. This wasn't the plan, but due to working at the Isklar Norseman Xtreme Triathlon and getting sick. It is what it is. Have I practised with all of my kit as much as I wanted to? No. A pesky urine infection got in the way of this, so it's going to be an adventure.[/vc_column_text][divider line_type="No Line"][vc_column_text]

5. Practice taking snacks/drinks from people while cycling - YES!

Mark suggested this last year, so a week or so before the race, my dad and I practised on the road outside our house. I would cycle past him and take bottles and snacks from him!

This boosted my confidence for Ironman Barcelona and as my cycling confidence has increased over the year, I'm feeling really good about this in the Braveheart race too.

6. Really understand what the morning of the Ironman entails - YES AND NO!

I knew roughly what to expect for Ironman Barcelona...

I had racked my bike the evening before and walked through the swim to the transition area to my bike and then from my bike to transition area.

This meant that when it came to race day, I knew the quickest path to my bike and didn't become confused as to where I was going.

I wasn't 100% sure what else the morning entailed, apart from checking my bike, adding final touches such as my Garmin, changing into my wetsuit, dumping my street bag etc.

We were going to do everything as a group, but when we got there we all dispersed to do final checks and handle race nerves in different ways.

I was feeling slightly nervous at this point because it was passed the agreed time, no one was here, I didn’t know what to do and race time was approaching!

Luckily one of the guys was very tall and I spotted him in the crowd, so we put our wetsuits on together and headed to the water to warm up - I don’t think he realised how much this meant to me!

Again, I wasn't 100% sure what I should do for a warm up so relied on the others.

For the Braveheart Triathlon, again, I know roughly what to do, but until I have received my race info from Braveheart and listened to the briefing I won't be 100%. Come race day, I will be.

7. Woman with a plan - NO!

IMG_3556 (1).jpg

For Ironman Barcelona, I fastidiously worked out my pace for each leg based on my estimated pace and also the minimum pace I would have to do as to not miss the cut off times. So if the worst happened, I knew what I would have to do to become an Ironman!

I laminated and taped this to my handle bars, as this is the leg I was most concerned about regarding making cut off times and I places a copy in each transition bag and my run food pouch.

This helped me to really relax about race day, as I could see that my training had really paid off and that if all went to plan, I could walk the marathon and still finish!

I can't believe I did the above! It sounds so anal! But it gave me the confidence I needed to have fun in the race and finish! I'm not racing Braveheart like that for 2 reasons:

  1. I'm much fitter than I was and am fully confident that I will finish each leg well within the cut off times

  2. As I've briefly mentioned, I have been sick with a urinary tract infection for the last month and so I will not be racing Braveheart. It's a training race for next year's Ironman and so I'm just going to relax, take in the views and have fun. It's going to be an adventure!

8. Quicker Run Time - YES AND NO!


From Barcelona: The run was my weakest element of the Ironman, so this time around I'm working on improving my core strength, endurance and speed, so my pace quickens.

For Braveheart: I've been working on this ALOT with Mark, sadly an injury to the foot (I chipped one of the Sesamoids - like knee caps in your feet - during the Surrey Sprint Tri in July) meant I was off running for 6 weeks and then I caught the urinary tract infection. So run training has been stalled for a while. However, I'm definitely quicker and fitter than last year, but will my run time be faster than last years? I doubt it. Last year I only had to run a marathon on a flat road surface. This weekend it's up and down Ben Nevis!

9. Practice transitions - YES!

So last year I didn't really practice this and in Transition 2 (when you change from cycle to run gear) I took TWENTY MINUTES!!!!!

This year I'm doing it properly, especially as I have so much more kit due to the conditions. I'll be testing it before I go up to Scottland in the hotel.

10. Kit list for each bag and packing list - YES!

For Barcelona, I had an excel sheet with individual columns for general packing, street bag, swim, run bag and bike bag.

As I packed my suitcase for going to Barcelona, I put a tick next to each item and as I packed my kit bags the day before the race, I put a tick next to each item and took a photo of the kit I would place in each bag.

This put my mind at ease, as I knew I had packed everything I needed and that I was 100% ready to race and become an Ironman!

I said I would do it again and I have!

Well, overall I'm happy with my success! I learnt from my mistakes and haven't made the same mistakes (on the whole) which is great! Now all I have to do is the race!

Follow me on Instagram (@adelaidegoodeve) for live updates! 

5 ways adventure transformed my life

Have you ever hit rock bottom? I have. When I hit rock bottom 5 years ago as a result of severe Chronic Fatigue Syndrome, I was told by doctors that I would never recover. If it wasn’t for the desire to embark on remarkable adventures, I’m not sure if I would have had the strength, resolve or perseverance to fully recover. Thankfully I did. Now, I strive to live my best life and adventure is a big part of that. Here are 5 ways adventure has transformed my life.



Between 2009 and 2013 my health deteriorated to such an extent that I had to withdraw from studying a BSc Geography degree at University College of London. Most days I spent in bed, in a darkened and silent room, too exhausted to move.

Explorers Connect, an organisation leading an adventure revolution, and adventurers gave me a glimpse into a whole new world, one bursting with adventure, passion, wildness and exploration. I knew I wanted to slice of the action.

During the days when I felt low, the wonderfully exciting adventures that were continuously posted on Explorers Connect filled me with determination and ambition to recover.

Reading about other people’s adventures also tantalised my tastebuds for my very own journey, Alastair Humphrey’s blog was an endless source of inspiration.

It’s adventurers such as Alastair Humphrey, Frank Wild and Scott of the Antarctic, that gave me the courage to keep moving forward, to face my fears and challenge conventional wisdom.

[Listen to Angie Butler on my podcast Season 1 Episode 9 to hear about the fascinating life of Frank Wild - he’s spent more time in Antarctica than Scott or Shackleton!]

I spent countless days imagining my life as an adventurer and what it would be like to travel the world by bike or pull a sled across the Arctic’s snow.

I knew I had to find a way to get over my illness no matter what. I wanted a slice of that action.

[Listen to one of my most popular episodes about how I fulfilled my dream of pulling a sled across the Arctic, tune into Season 1 Episode 13 Svalbard: An Icy Wilderness Adventure]



I remember my first two British adventures like it was yesterday…

It was my first summer in which I had totally regained my health and I felt ready to try my first microadventure. Having never done anything like this before, not knowing if I would enjoy it or not and with the lack of adventurous friends to advise, I decided to go on a fully organised microadventure with Explorers Connect.

When booking my first trip I felt akin to a small child in a sweet shop, being completely overwhelmed by the amount of sweets on display and having to choose just one, when all of them looking utterly delightful!

My very first microadventure was in Gower, Wales…

The weather was glorious and the people were fantastic. I remember watching Anton’s pop up tent blow away and Belinda’s ripping in two!

We hiked, dived into a tidal pool, ate ice cream by the beach, drank beer and stand up paddle boarded in the harbour.

I felt alive and full of energy. I loved every second of it. The tales of people’s adventures had me on the edge of my seat and I came away buzzing.

That weekend sparked my love affair with adventure. I felt very intrepid and booked my second trip a few days later…Wild Camping in the Brecon Beacons.

Forecasted for torrential rain, my parents were worried and the guy I was dating at the time thought I was crazy, but I was too excited for words.

It was my first time in the Brecon Beacons and wild camping. And I LOVED it! We hiked up a ridge to the most spectacular views of quintessential Welsh countryside.

A patchwork of green hues, rolling hills, wild hedgerows and dense forests spread out before us. We watched grumbling purple clouds move across the horizon as we basked in blue skies and sunshine!

We hiked off the ridge and into the untamed land, where we explored a magical damp wood and discovered an enchanted pool with a tumbling waterfall — perfect for a quick morning dip to wake you up.

I felt very daring wild camping in the Welsh countryside and as I slipped into the enchanted pool, with the water’s cold shock forcing me to catch my breathe, I also felt rather adventurous.

The time has gone when I was too scared to jump into glacial waters (circa school trip 2008). These microadventures have proven to be the stepping stones to my bigger adventures and with each one, my courage grows and comfort zone stretches.

[Read My Ultimate Adventure Guide To Mongolia: 11 Reasons To Visit which I created after traveling and working solo in Mongolia for 3 months!]

However, I still LOVE the microadventures and am fully enlisted into the weekend warrior philosophy, although now you’ll more often find me clipped into my road bike or running on the trails than strapped into my hiking boots.

[Ever listened to a podcast that was recorded in an igloo? No? Nows your chance! My best friend and I went with Much Better Adventures to learn how to build an igloo in Switzerland for the weekend! Listen here.]



Over the years I’ve come to discover and learn that adventure isn’t a one-off event or journey that involves exploring an unfamiliar culture or landscape.

Adventure is a mindset that you live by and it is unique to everyone.

For me, adventure means embarking on a journey of transformation by taking that one giant leap of faith and trusting that the universe will catch you. It can be building a business, growing a brand, changing careers, starting a family or venturing into nature. It can be anything you want.

The people who take these leaps are those that inspire me to grow, take risks and make a difference to this world.

[Want more adventure in your life or thinking of changing direction in your life? Listen to Season 1 Episode 12: How To Live A Life Of Adventure to find out how others have achieved living an adventurous life.]

The people on my first Explorers Connect microadventure squashed any doubts I had about my solo travel plans, they boosted my confidence about traveling solo and told me tales of their bygone journeys which topped up my excitement, motivation and inspiration to just go!

I have since traveled down a trajectory I never thought existed and my path continues to change, but always down the more adventurous option!



By surrounding myself with inspirational adventurers who are continuously pushing their limits and enjoying life’s journey, I have been motivated to push myself further, be better, set higher goals and be the best that I can be.

Jim Rohn’s belief rings true to me…

“You are the average of the five people you spend the most time with.” — Jim Rohn

If you had told me when I was 17 or 18 that I would be wild camping in a field, in a bivvy bag, I would have laughed and thought you mad. Now this is one of the things that I live for!

Belinda Kirk, founder of Explorers Connect, and her incredible community were the first to help me learn new skills in the outdoors, increase my self-confidence, stretch my comfort zone and encourage me to overcome my fears.

When I was 11, I cried for hours after spending a short few minutes on Disneyland’s Rocky Mountain rollercoaster.

While adventuring in an old Victorian slate mine last year, I jumped off a ledge to free fall 50m for fun (attached to a rope) AND with adventurer Laura Kennington we completed the Via Ferrata Xtreme at Honister, Lake District.

I really dislike heights but these small feats bolster my confidence and show me that I am the master of my mind.

Adventure has facilitated me to stretch myself that little bit further, take greater risks and it has taught me to live in the moment.



If I hadn’t picked up Scott Of The Antarctic’s diary, read Rich Roll’s book, sat at the back of the Royal Geographical’s auditorium listening to the tale of Frank Wild, or never come across Explorers Connect, then I hate to think where I would be today. Adventure truly has transformed and changed my life.

If you want to be inspired and motivated to embark on an adventure or push your limits, then check out my podcast.

I recommend listening to my most popular podcast episode first: Season 2 Episode 16 with Megan Hine on How To Influence Your Mind To Thrive.

Meg is a survival expert and expedition leader Megan Hine, and I guarantee she will have you sitting on the edge of your seat and planning your adventure in next to no time!


Queen and King of the world’s ultimate triathlon: a smashed course record and triple winner

Discover how the Norweigan triathlete, Mette Petterson was crowned Queen of the 2018 Isklar Norseman Xtreme Triathlon, despite never racing a full distance triathlon before (oh, and she absolutely smashed the female course record too)!

The crowned King of Norseman became not a one time winner or even a double winner of Norseman, but a TRIPLE winner of the world’s toughest Ironman distance triathlon. *sharp intake of breath and mouthing wow*

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

This was the Isklar Norseman Xtreme Triathlon’s 16th year in which 238 of the world’s most daring triathletes representing 35 countries swam 3.8km, cycled 180km, ran 42.2km and ascended more than 5235m in Norway’s exquisite landscape.

To be clear... that’s a swim in cold-is fjord waters, a bike through mountains and a marathon run up another mountain to the finish. Did I mention this starts at 5am by the athletes jumping off a ferry?

An unusually warm day greeted these daring triathletes in Eidfjord, Norway on Saturday 4th August. They all converged on the back of the ferry at 4am in the morning, ready to plunge into the deep black waters below and start their journey to the top of Mount Gaustatoppen, as soon as the horn was sounded.

Three times Norseman winner Allan Hovda and course record holder Lars Christian Vold had a friendly race rivalry and were the men’s favourites to win. The female athletes tipped for podium finishers were training partners Mette Petterson and Heini Hartikainen, a 2017 Ironman world champion podium finisher.

Hovda and Vold made for a very fast and very exciting race, as they were neck and neck until deep into the race, having held around the top 5 throughout the swim and bike section. However, shortly after starting the run, Hovda had really taken the lead and maintained a significant gap of 10 minutes. After 10 hours 5 minutes of racing, Hovda climbed the last steps to the summit of Gaustatoppen, the race’s epic finishing line and was clearly ecstatic to have won for the third time.

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

“It was such a relief to cross the line and honestly, I’m feeling really good and quite tired. I had a great swim, a really good bike and I felt amazing on the run, but after 20km I didn’t feel that amazing anymore, so I had to start working. I wasn’t sure I was going to win until I got quite far up Gaustatoppen and couldn’t see anyone behind me. I was prepared to kill myself to win, that was my motto and my mindset, as I was eager to get back and show that I’m the King of Norseman!”

Allan Hovda

Three times Norseman winner, winner of Swissman, Lofoten Triathlon and Ironman Haugesund

Mette Petterson’s performance was jaw-dropping and awe-inspiring, she proved the course was no match for her and destroyed last years female record by a whopping 48 minutes, with an impressive time of 11:16:10. Mette was the fifth athlete out of the water and the first woman, she continued this fast pace throughout the race and held at least a lead of 6 minutes throughout the entire race.

During the run, Hartikainen closed the gap and was hot on Mette’s heels, she crossed the finish line soon after Mette and both became the first women to achieve a sub-12 hour Norseman race.

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

“I feel euphoric `{`having crossed the finish line`}`. This is insane. I was so freaking nervous the whole week! The swim was beautiful, except that I got cramps from 2km and they stuck with me all of the way. I felt really powerful on the bike and I had an ok run until 16km, then I had stomach issues, but whatever, it was freaking amazing! I also really enjoyed racing with the people that I admire and love. I had a blast!”.

Mette Pette

Queen of Norseman

Who knows what next years race will bring, but one thing is for certain, the triathletes are getting stronger and faster, making for a more exhilarating race each year.

Watch the race summary video below ⬇️

Header photo credit: Agurtxane Concellon

Adelaide Goodeve

Adelaide is passionate about adventure and wellbeing. This year Adelaide founded Lilly Wild while participating in Escape The City's Startup Tribe, she wants to help and inspire women to adventure more because it has significantly impacted her life.


Behind The Scenes: Taking Over 2018 Isklar Norseman Xtreme Triathlon's Instagram Stories

After running down Dag Oliver, Managing Director of the Isklar Norseman Xtreme Triathlon a.k.a. the world's toughest triathlon, at The London Triathlon Show in February, I was given the very enjoyable task of taking over Norseman's Instagram Stories (@nxtri) over the 4-day race period. Want to know what it takes to compete in the world's ultimate triathlon and become a Norseman? Then read below and watch the video.

This year the Isklar Norseman Xtreme Triathlon turned 16 and saw 238 of the world’s most daring triathletes, representing 35 countries swim 3.8km, cycle 180km, run 42.2km and ascend more than 5235m in Norway’s exquisite landscape.

To be clear… that’s a swim in cold-is fjord waters, a bike through mountains and a marathon run up another mountain to the finish. Did I mention this starts at 5am by the athletes jumping off a ferry?

“You have lakes, mountains, rainbows, rain, sunshine, warm and cold temperatures. You have stunning transitions, a unique start by jumping off the car ferry into usually freezing fjord waters and then you finish on top of a mountain, I mean, can you really get any better? Can you ask any more from a race? True, Basic and Unique: This race course truly does encapsulate the Norseman brand, the Norseman experience and the Norseman journey.”

Adelaide Goodeve

High Performance Coach and Brand Strategist (owner of this site!)

Photo credit: José Luis Hourcade

Photo credit: José Luis Hourcade

Wow! What an amazing day! It’s over. I’m feeling exhausted but also charged and wide awake. As I was putting the press release together on Saturday evening, my brain was in over drive and my body exhausted - and I hadn’t even raced!

This is what my amazing day was like, I didn’t race, but working with Norseman was one of the best experiences I’ve ever had and I’m already looking forward to next year!

[Read how I felt the night before race day here: It Was The Night Before the Isklar Norseman Xtreme Triathlon]

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

3:25am: I was out with the athletes and their support crew. As the athletes racked their bikes and ensured they had everything ready for their first transition, the atmosphere was filled with tension, anxiety, pre-race nerves, joy and anticipation. You could hear the rustling of the athletes’ equipment and the hushed murmurs as athletes and crew members talked to each other. The final preparations were coming to an end.

4am: We were on the ferry. Most of the athletes made a beeline for the inside viewing area to chill out, talk with friends, take on final nutrition and hydration, get suited up and drop their bags off. Others remained on the ferry floor. Some sat with their backs against the floor or perched against the barrels, their faces etched with tension.

4.15am: Supporters cheered as the ferry departed. Eidfjord’s lights grew smaller as the ferry made waves across the black silk-like water. The air and water was unusually warm, so no one opted for the cold water showers.

4:45am: The ferry blew its horn signaling it was time. This was it. The infamous 4m plunge into the fjords usually icy waters. Some athletes backflipped, others held their nose and goggles and went for a pencil jump and a few needed a lot of encouragement to make that jump.

[Not sure how the triathletes even made it this far? Previous Norseman athletes reveal their pro tips: Norseman Pro Trips From Some Of The World's Toughest Triathletes

Photo credit: Alexander Koerner/Getty Images for Isklar Norseman Xtreme Triathlon

Photo credit: Alexander Koerner/Getty Images for Isklar Norseman Xtreme Triathlon

5am: Another horn signalled it was time for the athletes to swim the 3.8km back to shore. They looked like small fish making splashes along the water’s surface. Two elite males, Eirik Ravnan and Harry Wiltshire made a break and held their lead, leaving the pack behind.

5:50am: Ravnan and Wiltshire were out of the water within 48 mins, soon followed by Allan Hovda, Lars Chrsitan Vold and Mette Petterson. The swim set the exciting tone for the race, who was going to be crowned King and Queen of Norseman?

View this post on Instagram

Norseman, I had a blast..... my secret crush, my one big summer flirt. Thank you for treating me as good as you did. What more could I ask for. What truly happend will forever be between you and me (and the people who ask). I love you, and forever will. Memories to the grave. Tor, Martine & Magnus. The best part came last❤ Love you dearly. #Ad Thank you @huubnordic for dressing me in the supersexy fast #acara. I think it set the right mood for the date. Thank you @birksport for giving me the best ride to my date on a super fast (record bike split) #transonic Thank you @sponsernordics for keeping my blood sugar levels high enough, so I could get my ass to the very top og #gaustadtoppen Thank you @fusionnorge and @get_vital for supporting my feet, bum, and body, so I could stay In shape the whole year. Thank you Christopher @cardio_coach for help and support in my training regime. Your knowledge ment the world to me. Thank you Bemer International for body recover during a tough training period. #bemertherapy. Thank you @teamarctictriathlon and the girls for beeing rockstars, buddies and patient with a humble #nordlending from #fauske @limalang you are rock solid. @heinihartikainen you are a #pitbull. One day these girls will bite me in the ass. Last but not least. My support team. YOU MADE MY DAY(TE). @adrena_henning @age.saxlund @mette.kojan Frode, and @avollsta . This day wouldn't have happend without you. Love you all.... #norseman2018 #womenwhotri #triathlon #ultra #3atlet #swimbikerun #nxtri #womenintri #teamarctictriathlon #lovewhatyoudo #Norway #norwegiansummer #oslosportslager #ragdeeiendom #wikborgrein Foto: per eivind Syvertsen. Foto: Ola Morken Foto: Sylvain CAVATZ Foto: Mette Kojan

A post shared by Mettemora Pettersen (@mette_pettersen) on

6.20am: Erik Jungeling, Media Director of Norseman, and I quickly drove out of Eidjford, keen to get ahead of the traffic and catch up with the leaders. The sun was out, the temperatures still warm and the excitement building. Who was in the lead? Would they hold their position? And how long for? We passed cyclist after cyclist, each embodying a look of dogged determination and absolute focus.

7am: The support crew, made up of one to two individuals, were only allowed to stop at certain places along the bike route. We caught up with a few of the crew to find out how their athlete was doing and what they would be giving their athlete.

“Best of luck Louise, you’re flying out of the water well under 1 hour 15 as we predicted and you’re on the bike now going strong!”

Louisa’s (no.45) coach Ivan, from Ireland

“Richard is going to have 3 Science In Sport gels and some energy drinks so he can complete his way up to the mountain!”

One half of Richard’s crew

7.30am: We stopped at Dyranut, the entrance to the Hardangvidda Plateau, where there was a much welcomed tailwind for the athletes, something I’m sure that appeared in their dreams, but is unheard of in Norseman. Usually athletes are having to battle a headwind!

While the athletes made friends with the elements, we found some of their support crews taking refuge in the cosy cafe and tucking into breakfast!

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

8:30am: When you wake up at 2:55am, 8:30am breakfast becomes lunch according to Eirik! We stopped at Geilo, the foot of Kikut, one of the first big climbs from Eidfjord and here we saw the top 20 athletes cycle passed us in a blur.

We also caught up with the Huub support crew for Mette Petterson and Heini Hartikainen:

“Mette is in front of the female competition, Harry Wiltshire is third, Allan Hovda is in second and Heini is in second place”

Frode Berg

One half of the Huub athlete's support crew

Photo credit: José Luis Hourcade

Photo credit: José Luis Hourcade

9am: As we descended Kikut, which is a long smooth descent and where athletes can pick up speed in the aero position, we stayed behind an athlete going at 84km/h!! That’s seriously fast!!!

9:30am:  We finally caught up with the ongoing battle between Allan Hovda and Lars Christian Vold, Allan was in front and Lars just 9 seconds behind him. Lars smashed Norseman’s record last year with an impressive time of 9 hours 52 minutes, but Allan has won Norseman twice and has been training all year to beat Lars.

“It’s so cool to have two elite athletes neck and neck in this weather, in these conditions, it’s super fast and it’s super exciting.”

Erik Jungeling

Media Director of Norseman

9:40am: We ascended the infamous Mount Iming, a notorious mountain that Eirik described as a“super villain in an ’80 Hollywood action movie.” It’s a false flat, so once you’ve climbed the steep hundreds of meters up and you think you’re going to be rewarded with some respite.

You’re wrong.

Mount Iming fools you by looking flat, but you actually have another several kilometers of climbing to go. As we drove along this stretch, I was truly blown away by the landscape it was absolutely stunning.

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

10:10am: At the top of Mount Iming we caught up with the two leaders’ support crews:

“He’s doing really well and it’s going to be really, really intense for sure between Lars and Allan, it’s going to be exciting!”


One half of Lars Christian Vold’s support crew

“He’s doing excellent at the moment, he’s pushing really hard on the mountains and he’s just 200m behind us and we’re going to try and give him some energy drinks and nutrition.”


Support crew of Allan Hovda

12pm: We arrived at T2. The gateway to the finish line at Gaustatoppen, where all of our triathletes dream of finishing, but only 160 of the 238 athletes would be able to, due to the time cut-offs.

“We’re now in T2 and we’ve just seen Eirik [Ravnan] and Harry [Wiltshire] run off, the podium finishes are going to be really tight, it’s really exciting”

Erik Jungeling

Media Director of Norseman

Here, with the help of their support crew, the athletes quickly changed out of their cycling gear and into their running gear, before running off into the mountains.

Some came off their bikes looking fresh and changed speedily with little care who saw them naked. While others dismounted with stiff legs and pain, looking like the next 42km could be unpleasant.

In true Norseman style, the location was stunning. I couldn’t decide if T1 or T2 was more beautiful, but you guys said T2 and I think I would have to agree.

The sun was out, the crowds lined the transition area, upbeat music was playing and all with a backdrop of the most stunning lake.

We caught up with some of the crowd:Idda, Theresa and Modum, 3 members of Oslo’s Triathlon Club, had cycled here to cheer for 17 of their team members!

As well as a couple of the triathletes crew members:

“Hidde is doing fine, he’s pushing hard, he’s going for the black shirt, he’s doing great, he had a great swim and bike and now he’s going to finish on Gaustatoppen.”

The crew of Hidde Bekhuis, who finished 23rd in Norseman

12:30pm: The first 25km of the run is pancake flat, however this only lulls you into a false sense of relief, as Gautatoppen suddenly looms into view. It’s there to intimidate the triathletes. To tease them and to taunt them, ‘Do you think you can really run and climb 1400m to my summit?’

As Gaustatoppen grew larger and larger, we passed Hovda who looked phenomenally strong considering how far he had already swam and cycled and his pace! Wow! His pace would be a quick sprint for me during a training session!

12:45pm: Oh My Gosh! Zombie Hill is insane!! It’s seriously steep for a LONG time! My mind cannot comprehend how some of our athletes can wind up that side of the mountain, running on the road, on that steep gradient and in the blaring sun. Just wow!

Allan was looking really strong, but second and third place at this point was totally up for grabs!

[Read how three times world car rally champion Andreas Mikkelsen found Zombie Hill, he's never known walking to be so tough: Andreas Mikkelsen's Insane Journey From Rally Driver To Top Triathlete]

Photo credit: Agurtxane Concellon

Photo credit: Agurtxane Concellon

2pm: The athletes were running, climbing, walking and crawling up the trail to Gaustatoppen, but the Norseman Live TV team, Helen Webster and Daniel Granberg, Producer at Spocks Family, Erik and I caught 2 funiculars, which were over 70 years old to the summit of Gaustatoppen and wow!

Norseman is known for being unique, known for being tough and known for epic landscapes and it did not fail to deliver. The top of Gaustatoppen was simply outstanding. The view took your breathe away, with mossy green mountains, escarpments slashing through the landscape and sapphire lakes stretched out as far as the eye could see.

We also experienced the infamous weather. Within 1 hour we had hail, torrential rain, sunshine and rainbows! It was extraordinary!!

“It’s absolutely amazing, you can see this vast landscape you can see the showers of the rain and you can see the trail where all the athletes are going to run up in the next hour!"

Erik Jungeling

Media Director of Norseman

Header photo credit: Agurtxane Concellon

Header photo credit: Agurtxane Concellon

3.45pm: The excitement and anticipation built over the hour as we kept our eyes peeled for any sight of Hovda coming up Gaustatoppen. It was a little like Where’s Wally? As between the ant sized tourists and epic landscape you couldn’t make out who was a triathlete, spectator or a large rock!!

Then our time keeper amazingly spotted him - I have no idea how, as Hovda’s attire camouflaged him perfectly against the surrounding landscape.

It was now on. The winner was approaching. You could start to hear the cheers and even as I write this now, my hairs raise and my body tingles. It was a magical and awe-inspiring moment. One that happened slowly but also very fast all at the same time.

3:05pm: “HIJA HIJA HIJA HIJA HIJA HIJA!” - the crowd cheered, creating an electrifying atmosphere as Allan Hovda took hold of his gigantic Norwegian flag and proudly held it above his head, as he power walked and jogged up the last steps to the finish line…winning Norseman!!

For me, it was a whirlwind moment of emotion, excitement, adrenalin, gratitude and just such a privilege to experience that finish with him. I can’t imagine how it felt for him.

Header photo credit: Agurtxane Concellon

Header photo credit: Agurtxane Concellon

“Now I’m feeling really good, it was such a relief to cross the line, honestly I’m quite tired. I had a great swim and a really good bike and I felt amazing on the run, but then after 20km you don’t feel that amazing anymore so you have to start working…..winning is always nice…this year I was eager to get back and show that I’m the King Of Norseman!”

Allan Hovda

3x Norseman winner, 1x winner Swissman, Lofoten Triathlon and Ironman Haugesund

3:15pm: Kjell Magnus was next to follow in Allan’s footsteps, with the crowd cheering HiJa and clapping him in as he crossed the finish line, claiming second place!

3:16pm: Lars Christian Vold was hot on Magnus’ heels and Lars claimed third place, celebrating his podium finish with his incredible support crew and beautiful family. Lars did extraordinarily well as he was having issues with an old calf injury during the race.

4:15pm: Unfortunately Erik and I couldn’t stay to see Mette cross the finish line, but we caught her astonishing finish on the Live TV! Mette won the female race, smashed the course record by 48 minutes and came 12th place overall. Heini soon followed Mette 6 minutes later claiming second place and they both became the first two females at Norseman to achieve a sub-12 hour race! Amazing!

[Read my race report which discloses how Allan and Mette found Norseman: Queen and King of the World's Ultimate Triathlon: A Smashed Course Record and Triple Winner

Header photo credit: Agurtxane Concellon

Header photo credit: Agurtxane Concellon

“I feel euphoric [having crossed the finish line]. This is insane. I was so freaking nervous the whole week! The swim was beautiful, except that I got cramps from 2km and they stuck with me all of the way. I felt really powerful on the bike and I had an ok run until 16km, then I had stomach issues, but whatever, it was freaking amazing! I also really enjoyed racing with the people that I admire and love. I had a blast!”

Mette Petterson

1x Norseman winner, smashing the women's record

4:30pm We arrived in Gaustablikk, where the athletes would be staying after they’ve become a Norseman and the destination for those athletes who didn’t make the black tee shirt time cut off at the 32km mark.

Only 160 athletes are allowed through the 32km mark to make it to the top of Gaustatoppen and claim the coveted black tee shirt. The other athletes must run 8 loops of around 100m at Gaustablikk and when they cross the finish line in Gaustablikk, they achieve their hard earned white tee shirt.

5pm: We caught up with the lucky runners who had just scraped the cut off time at the top of Zombie Hill and were on their way to Gaustatoppen:

“It feels awesome [to have made the black teeshirt cut off]. It’s my 4th black tee shirt Norseman and by far the worse one, it was so fast!”

Andreas Spark

Norseman athlete

“It feels great [to be on my way to a black tee shirt], I was 160!”

Snorre Gunnarschjå

Norseman athlete

6pm: We watched with awe as athletes who had given Norseman everything they had, ate up the kilometre’s on the final stretch of the white tee shirt course:

“Today has been almost perfect, I didn’t get to the mountain top but I’m together with great people on the white tee shirt route so I’m happy."

Hårek Stranheim

Founder of Norseman and 10x Norseman finisher

“I have given it all I had, my support has been pushing me and was barely able to stand.”

Jone Owe

Norseman athlete

“It’s fantastic [to be so close to finishing Norseman] I was 163 at the cut off and the guys just gave up, but I decided to be the first to finish the white tee shirt course!”

Vivian Skjeie

First white tee shirt Norseman finisher

And Vivian went on to do just that, smashing Norseman’s white tee shirt course with a sub-14 hour finishing time!!

Photo credit: Erik Jungeling

Photo credit: Erik Jungeling

6.30pm: Bent Olav, co-founder of Norseman, ran with all of the white tee shirt athletes with a gigantic Norwegian flag flowing behind him. Bent cheered them on, spreading his contagious positivity and making their white tee shirt experience even more memorable.

9pm: Our white tee shirt athletes are still going! After more than 16 1/2 hours of racing it was truly awe-inspiring to see the athletes radiating with positivity, digging deep, giving off energy and having smiles spread across their faces as they continued their race to the finish.

12:48pm: The last athlete crossed the finish line. Wow.

Want to watch the race? Check out the race review summary film below!

video Block
Double-click here to add a video by URL or embed code. Learn more

AND check out my Instagram Stories take over by heading to Norseman's Instagram feed (@nxtri) and clicking #nxtri2018 highlights!

Header photo credit: José Luis Hourcade

How I Took The steering wheel of my life - and how you can too!

Screen Shot 2019-05-14 at 8.50.30 AM.png

This is the advice I received from my headmaster of Wellington College, Dr Anthony Seldon, almost 8 years ago when I was feeling lost, having just fully recovered from severe Chronic Fatigue Syndrome, along with recurrent urinary tract infections, chronic constipation, irritable bowl syndrome and an overactive bladder, using a powerful combination of neuro-linguistic programming, hypnosis and life coaching.

This may sound crazy, but I fully recovered in just 3 days by learning how to re-wire my brain from chronic fatigue and a dis-functioning immune system, gut and bladder, to energy, switching off the flight or fight response for feelings of calm and relaxation and a high performing immune system, bladder and gut.

The more I used these good and useful neuropathways, the stronger they became and the more natural it became for me to be this way.

Read on or listen to the full story below on The Wild Show Season 1 Episode

Think about sheep in a field. Yes, I’m talking about sheep!!

The herd of sheep always follow their Chief Sheep and each day, every day they all follow the same pathway in the field.

Over time, this path is worn down, the grass disappears leaving dirt and it becomes deeper and deeper in the field.

Then, one day, the Chief Sheep decides that the field next door has much more luscious, greener and delicious grass than the field they’re in now.

Yes.. you saw it coming…the grass is greener on the other side!

So the Chief Sheep decides to lead his herd to this new, beautiful green field for grazing and instantly, a new pathway is created.

Over time, this wonderful new pathway becomes worn and well travelled. And the old, not so useful pathway is reclaimed by nature until it’s so feint, you can no longer see it.

And this is exactly how our brains work!

The more we use a neuropathway, the more worn and easier to use it becomes.

[To find out more about the magic of our brain read this article: THE NUMBER 1 SECRET THAT HIGH PERFORMERS KNOW]


So having fully recovered, the world was my oyster, but I had no idea what I wanted to do! I wanted the answer to the purpose of life and I received: “Do What Makes You Happy”. I didn’t know what to do with it and for the next 3 years I ignored it. What the hell did it mean?!

Then 3 years later, I was sitting in my shower, the water falling on my back, crying.

I was studying in Vancouver, Canada working towards achieving my Geography degree for the second time, as I had to withdraw the first due to ill health, and I hated it.

I disliked being trapped. I disliked my hard work and time, that I invested into my essays and revision, to be represented by a subjective number. And what was I doing the degree for? So I could work in the City, have fun only at weekends and a couple of weeks holiday a year?

I realised that my passions were adventure, life mastery and helping people. They were and still are the things that I love the most - with Ironman and triathlon training added into the mix! These are the things that make me happy.


[Listen to my podcast episode or read my article on fulfilling a life long dream of mine: adventuring in the Arctic: ADELAIDE GOODEVE ON SVALBARD: AN ICY WILDERNESS ADVENTURE]

With the help of a life coach, I started to explore new pathways and researched all of the people who I admired and looked up to as role models, from Tim Ferris, Anthony Robbins and Rich Roll, to Sophie Radcliffe, Megan Hine and Dave Cornthwaite.

I asked myself a dangerously exciting question, if they could do it then why can’t I?

I finally knew what Dr Seldon meant by “Do What Makes You Happy”.

I was currently doing what made everyone else happy; my parents and my peers. I wanted to do the things that made me happy and I could!

Early one morning, I was Skyping my coach, I felt desperately unhappy and my body was responding by making me feel fatigued again. I didn’t want to go down that route…again. My coach asked me a simple question; What do you want to do? What would make you happy?

I was holding back the tears, feeling racked with guilt and failure as I said, I just don’t want to be here.

I never realised, but up until that point. That moment. I had never been in the driving seat of my life. I had followed the education system like a good girl, no questions asked and followed my parents desire for me, what they thought would be a successful life for me.

But I had never asked:

  • What does success look like to me?

  • Where do I want to go?

  • Can university teach me the things that I want to learn?

Asking and answering these questions for myself was difficult. I felt almost criminal for even thinking these things!

But I knew. I knew I couldn’t go on this route any further. I had to take the steering wheel of my life and drive it by myself.

Withdrawing from university for the second time was terrifying and the hardest thing I’ve ever done. Harder than any mountain I’ve climbed, adventure I’ve been on or Ironman I’ve raced!

The next day I got an email from Escape the City, a company I had never heard of before…to this day I’m not sure how they got my email. But they asked if I wanted to learn how to build a startup….err… hell yes!


To me this was a sign from the universe. So I went on their 3 month course in London and realised that I wanted to create my own personal brand and it took me a little longer to realise that I wanted to become a high performance coach.

My aim is to build a community of ambitious men and women, who want to inspired, motivated and get the tips, tricks, tools, practices, knowledge and tactics they need to become the best they can be and live their best life, a life they love.


When I was growing up, I was heavily influenced by the media. I believed I should be skinny, sexy and pretty, like pink and pretty dressed, and once I had these things I was winning. I never thought of being an adventurer or entrepreneur or becoming a badass at triathlete.

My mission with my podcast, The Wild Show, is to create a place where both women and men can be inspired and realise that the only limit of becoming who they want to be is their imagination.


My podcast goes deep and long form with some of the world’s high performers, those who are exceptionally good at what they do. Revealing to you their habits, routines, tools, tactics, favourite books, time management tips and tricks that you can apply to your own life, to help you achieve awesome results.

It takes time, failures and successes, experimenting and testing. Patience is definitely a virtue in life. And doing what makes you happy is a necessity. It’s all about the journey.

Listen to those little voices of positivity in your head and make them louder, don’t ignore them and drown them out, for they are there to guide you.

If it wasn’t for me sitting in the top balcony of the Royal Geographical Society’s auditorium, listening to the story about the unforgotten hero of Antarctic Exploration: Frank Wild, I would never have heard Wild’s quote and wouldn’t be where I am today…


[Listen to Angie Butler, Frank Wild’s autobiographer, on The Wild Show Season 1 Episode 9 to learn through stories just how extraordinary this man really was.]

This was one of my many ‘aha’ moments. As I thought, oh my god, that’s me! I was studying Geography at the University College of London, having returned from a year of travel and I felt like I was hiding amongst the flesh pots of London with the call of the wild ringing in my year.

I knew I had to get out and it’s taken me 4 years to figure out how.

The Wild Show was created from the inspiration of Frank Wild.

On Saturday 1st September Season 3 will be launched… and oh boy, are you in for a treat! The guests I have coming on will blow your mind - they certainly have mine!

In themeantime... jump into Season 1 and Season 2… there’s something for you, I just know it!

Would like to stay up to date with the podcast and pick up some mindset tips and tricks along the way?

Click below to sign up to my Wild Wednesday newsletter and receive your FREE Season 1 Bonus Download, which contains the best tips, tricks and strategies from my 11 experts on how to live more adventurously :)

Adelaide Goodeve

Adelaide is passionate about adventure and wellbeing. This year Adelaide founded Lilly Wild while participating in Escape The City's Startup Tribe, she wants to help and inspire women to adventure more because it has significantly impacted her life.